Today's retailers face a number of critical logistics challenges, from cybersecurity and sustainability to last-mile issues and choosing reliable carriers, but there are effective solutions that can help not only overcome these obstacles but also turn them into business opportunities.

Real-time cargo tracking can dramatically change the logistics business by eliminating problems with transparency, communication, and inefficiency, and constant monitoring of cargo location provides a new level of transportation management and customer trust.

Despite the global movement towards sustainability, it is being slowed down by geopolitical tensions, the effects of the pandemic, and economic challenges that force companies to prioritize timely deliveries over environmental friendliness. That's why green logistics offers innovative solutions such as route optimization, eco-friendly transport, and digital technologies to reduce the carbon footprint.

The modern logistics industry requires comprehensive protection against cyber threats through the implementation of strong data encryption, multi-factor authentication, and systematic staff training.

AI is having a comprehensive impact on the transformation of the logistics industry by optimizing routes, predicting demand, consolidating cargo, providing real-time transportation monitoring, automating warehouses, and improving customer service, all of which make logistics more efficient, sustainable, and competitive.

Entrepreneurs whose supply volumes are insufficient to fill a truck bed with goods every time should use consolidation. Consolidated cargoes are small batches of goods from several consignors that are combined in one vehicle on one route.