In logistics, trust is expensive. When a manufacturer or distributor entrusts their cargo to a carrier, they are actually entrusting them not only with their goods, but also with their reputation among customers. Delivery delays can disrupt sales, incorrect paperwork can delay payment, and faulty transport can spoil the product.

That is why big brands are very careful when choosing partners. A modern carrier is no longer just a vehicle owner. It is a company with well-established processes, a proven reputation, and a readiness for digital transformation.

Let's take a look at the criteria that make a carrier reliable and “visible” to large customers.

An offer that immediately demonstrates professionalism

The first contact begins with a commercial offer. Serious carriers do not limit themselves to a short “we have transport.” They:

• clearly describe the directions that interest them;

• specify tariffs and working conditions;

• offer formats for cooperation.

This allows the sender to understand from the outset how ready the carrier is to work systematically, rather than on a one-off basis.

Legal compliance and reputation

Large companies do not risk working with a carrier “on trust.” Each cooperation begins with a check of:

• documents — registration certificate, licenses, extracts;

• legal verification — through services such as YouControl;

• reputation — reviews on Lardi-Trans and other platforms, recommendations from colleagues in the market.

A company with a “clean record” and positive reviews automatically receives a higher level of trust.

Test routes as a “trial run”

No large shipper gives a large contract right away. Before starting cooperation, several test routes are conducted, during which the carrier must prove its reliability:

• accuracy of loading/unloading in terms of time and address;

• compliance of transport with requirements (body type, refrigeration, temperature regime);

• attention to detail (palletizing, returnable packaging, specifics of access to the facility);

• GPS monitoring and communication at all stages.

This usually involves 1–3 routes under close supervision. If they go smoothly, the door is open for further cooperation.

Operational discipline

Once the test is passed, the most important thing begins — daily work. A modern carrier looks reliable when it adheres to:

• punctuality — at least 95% of trips without delays;

• fast communication — response to inquiries within 30 minutes;

• the technical condition of the transport — no complaints from the shipper or recipient;

• prompt document flow — transfer of all documents (waybills, CMRs, acts, invoices) on time:

• up to 5 days for domestic transportation;

• up to 10 days — for international transportation.

It is these “little things” that shape the company's image: whether it is a trusted partner or a random carrier that you work with once.

Digital maturity

Just a few years ago, logistics relied on phone calls and paperwork. But modern brands want to work transparently and quickly. This means that the carrier:

• uses GPS tracking and provides access to the client;

• works with digital document flow, without scans and faxes;

• integrates into the customer's systems so that they can see the status in real time;

• is ready for analytics and forecasting.

Without digitalization, a carrier simply cannot compete for contracts with large players.

CONSOLID checks carriers — and invites reliable partners

At CONSOLID, we work with carriers who meet all these criteria on a daily basis. We check documents, reputation, test routes, and monitor compliance with standards.

This guarantees safety and transparency for shippers and opens the way for carriers to receive stable orders from large customers.

If you are a carrier and confident in your reliability, join CONSOLID.